UNIVERSITY OF LONDON
1. London School of Economics & Political Science
2. Royal Holloway
(external progammes)
UNIVERSITY OF WISCONSIN,
RIVER FALLS
Master of Business Administration
AND
Bachelor of Science (Hons) in Business Administration (Marketing)
by University of Wales
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A REGISTERED SCHOOL WITH MINISTRY OF EDUCATION, SINGAPORE
Certificate in Hospitality and Tourism Management
Programme Introduction
An Integrated Resort (IR) is a euphemism for mixed-use developments with a casino in
This programme is designed to introduce students to the business world in general with relation to the hospitality and resort industry. As a student, you will have good overview of the industry and have sound business foundation skills. Knowledge gain will prepare students for entry level positions in the industry.
^ Lee Hsien Loong. "Ministerial Statement - Proposal to develop Integrated Resorts", Channel NewsAsia, 2005-04-18.
Programme Objectives
To prepare students who are interested in entry level positions in the hospitality and resort industry.
- Students who complete the Diploma may continue with the advanced diploma for more in-depth knowledge of the various aspects of a resort and gain a more supervisory perspective.
- To meet the growing demand for hospitality and resort trained staff, this diploma will include important concepts such as:
- The understanding of demand and supply through the principles of Economics covering both micro- and macro-economic theory.
- Understanding of the Tourism and Hospitality Industries.
- The different parts of a resort, such as the Rooms, Food and Beverage, Spa, Golf Courses, Retail stores, Casino, Activities and Attractions.
- Introducing students to the world of conventions, meetings, & expositions and the many career opportunities available due to the tremendous growth in these service sectors over the past 20 years.
- Sales and Marketing for a Resort.
- Demonstration of key skills in Mathematics, Information Technology, Research and Independent Learning.
Diploma Course Modules:
- Leadership & Management
- Microeconomics
- Macroeconomics
- The Tourism & Hospitality Industry
- Introduction to Integrated Resort Management
- Meetings, Conventions & Expositions
- Resort Sales & Marketing
- Resort Marketing Project
Applicants to be considered for the Diploma programme must normally have:
a) GCE ‘A' Levels, or
b) Higher NITEC, or
c) Senior high school certificate, or
d) International Diploma from Auston Institute of Management & Technology, or
e) Professional Certificate from recognised institutions.
Exceptions to the above will be considered on an individual basis.
Applicants whose first language is not English must have a minimum TOEFL 213 by computer/550 by paper, IELTS 6.0, completion of AIMT English for Foreign Students programme or equivalent.
Appliants must be 18 years or older.
Admission to various entry levels is subject to final approval from the awarding institution/university.
Diploma Programme Course Fee : S$8,800 (excluding GST)
Total Course Duration, as per Auston Institute Schedule
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Programme Introduction
Certificate Modules:
- Facilities Management
- Licensed Retail Management
- Managing People & Personal Professional Development
- Consumer Experience & Behaviour
- Conference & Events Management
- Business Management & the Environment
- Marketing Communications & Promotion
Certificate programmes Course Fee: S$3,500.00
Total Course Duration
- 4 Modules, 4 weeks
- Evening Classes: 1 Session per week x 3 hours
- Total duration: 1 Month
