This specialised program was developed in conjunction with the marketing industry.

Students develop a full understanding of the Marketing Concept—a concern for customers; an integrated, coordinated organisational approach; and a concern for profits—and how these can be related to all other courses in the program.

These programs are designed for students who wish to pursue a career in marketing, sales management and market survey.

It involves working and gaining the cooperation of, people from specialist areas such as technical experts, production managers, accountants and advertising agencies.

The Certificate in Marketing Management is delivered in accordance with the Business Services Training Package. This enables students to attain competency in their chosen courses and ensures graduates earn nationally recognised qualifications.

The part-time Certificate in Marketing Management provides people with relevant business experience with an introduction to marketing fundamentals to supplement their existing commercial knowledge of business practice.