
UNIVERSITY OF LONDON
1. London School of Economics & Political Science
2. Royal Holloway
(external progammes)
UNIVERSITY OF WISCONSIN,
RIVER FALLS
Master of Business Administration
AND
Bachelor of Science (Hons) in Business Administration (Marketing)
by University of Wales
POWERED BY PURPLE TRAIN.COM
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Program Contents
Principles of Management
This subject provides you with an insight into the key functions of management and the practical issues which managers of today face. Aspects of management such as planning, organizing, leading, controlling, international management, business ethics and social responsibility will be covered.
Introduction to Hospitality & Tourism
This subject aims to provide you with an overview of the multi-faceted nature of the hospitality and tourism industry. You will gain an insight into how the key sectors are organised and structured and how they relate to each other as an industry. You will also be introduced to the concept of tourism demands and tourism consumer behavior. Finally, you will gain an appreciation of the trends, issues and challenges facing the industry.
Principles of Marketing for Hospitality & Tourism
This subject will cover basic theories, concepts, and strategies applied in the marketing of hospitality and tourism products. Special attention will be given to marketing management issues surrounding the intangible nature of these products with key emphasis being placed on the importance of the service element
Accounting Principles for Hospitality & Tourism
The subject introduces students to the functions of accounting in the hospitality and tourism business and the common forms of business organizational structures in the business. They will learn to read basic financial statements and gain knowledge on accounting and controls for cash, receivable and inventory. The subject also aims to equip students with basic costing concepts and financial management tools.
Organisational Behavior
This subject provides you with an insight into the key determinants of individual and group behavior in an organization. You will also learn how to use these concepts to improve personal, interpersonal and group interaction skills
Customer Service Excellence
This subject aims to establish the building blocks for a mentality that enhances the level of customer service provided. Since the goal is customer service excellence, students are given a holistic view of the important behaviors that impact the service mindset with topics like Customers' Perception, Cross-Cultural Psychology and Service Recovery included. The students will also be taught the basics of Business Etiquette.
The unique part about this module is that it incorporates the ethos of "Real Action", where students will be deployed to various Island Partners on Sentosa to get exposed to the realities of providing excellent Customer Service.
Professional Communication Skills
This subject will help students learn the communication skills necessary at the work place. Students will gain an overview of how their self-concepts can affect interpersonal communication especially in the area of effective interaction. Learners will also have an overview of the characteristics of the application letter, the resume and the entire processes related with job securing.
Industry attachment
Student has an option to work with our collaborated industry providers during their internship program.
8 Modules, 52 weeks
Day Classes: 5 sessions per week x 3 hours
Evening Classes: 2 Session per week x 3 hours
Total duration: 12 Months
Course Fees (Local Student)
*Course Fees S$13,500.00
*Local Student Registration Fees S$120.00
*All fees are subjected to GST
Course Fees (International Student):
*Course Fees S$21,500.00
*International Student Registration Fees:
*Administration Fees of S$75.00 per unit will be charged for students who wish to study additional units after the end of period
*Administration Fees of S$150.00 per unit will be charged to drop units with supporting documents after the enrolment period.
*All fees are subjected to GST
| Mode of Study : | FT / PT Programme |
| Class Intake for 2008 : | April, June, August, October, December |
