Diploma in Marketing

Aim and Objectives of the Program

Upon completing this program, successful graduates will be eligible for membership of the British Marketing Institute, the Retail Management Institute and the Marketing Research Society of British.

A wide variety of employment prospects exist in a range of small, medium and large organisations, in the private and public sectors. Specific fields in which students may commence a Marketing career include: product management; market research; business to business Marketing; Marketing communications; retailing; direct Marketing; sales; advertising; public relations. Past Marketing graduates have enjoyed outstanding employment rates

Admission requirements:

Recommended 4 GCE “O” Level or 2 “A” Level Holder
Local Diploma holder with relevant modules will gain exemption into 2nd year. Students who do not meet the entry requirements need to sit for entry-test.

Modules:

• Introduction to Organisational Behaviour
• Ethics and Governance
• Leadership and Management
• Organisational Theory and Design
• Prices and Markets
• History of Management Thought
• Marketing Principles
• Strategic and International Management
• Introductory Accounting
• Buyer Behaviour
• Marketing Communication
• Services Marketing
• Market Research
• International Marketing
• Management Accounting & Business

Total Course Duration

15 Modules, 52 weeks
Day Classes: 5 sessions per week x 3 hours
Evening Classes: 2 Session per week x 3 hours
Total duration: 12 Months 

*Course Fees S$8,800.00
*Local Student Registration Fees S$120.00

*All fees are subjected to GST

*Course Fees S$17,200.00
*International Student Registration Fees:

• - Registration Fees S$126.00
• - Student Pass Processing Fees S$260.00
• - Enrolment Fees S$314.00

*All fees are subjected to GST

*Administration Fees of S$75.00 per unit will be charged for students who wish to study additional units after the end of period
*Administration Fees of S$150.00 per unit will be charged to drop units with supporting documents after the enrolment period.