About The University of Wales

Established in 1893, the University of Wales is a federal University comprising the following Constituent Institutions and University Colleges, whose academic activities exists to support and for which it is the degree awarding authority:

• University of Wales, Aberystwyth
• University of Wales, Bangor
• University of Wales, Swansea
• University of Wales, Lampeter
• University of Wales Institute, Cardiff
• University of Wales, Newport
• North-East Wales Institute
• Swansea Institute of Higher Education
• Trinity College Carmarthen
• Royal Welsh College of Music and Drama

The University also enjoys close links with other higher education institutions in Wales and with a number of institutions overseas. The University has nearly 80,000 students registered on courses within Wales and overseas.

The University is a major national institution, committed not only to the educational and economic needs of Wales, but also to its international role and to enhancing its standing across the UK and overseas.

Visit the official University Website

About the Programme

The programme is intended for those seeking a career in Business Administration and/or Marketing. It arms prospective executives with the knowledge and disciplines required for the effective running of the business.

This programme also satisfies the growing demand for a course offering in-depth study and a high degree of specialisation. It is highly professional and aims to train and prepare managers with a blend of educational knowledge and practical experience.

Objectives

At the end of the programme, the students will have:

• A sound theoretical knowledge and practical skills relating to the marketing function.
• A high level of interpersonal and mass communication skills, the capacity for self-development, and the capacity to respond to changes in business environment.
• The ability to identify and analyse business problems, collect relevant data so that business, marketing plans and policies can be effectively formulated and implemented.

Unique Course Attributes

• Programme adopts a modular and flexible structure integrating learning with practical experience in the workplace.
• Students are able to remain with their family while pursuing the degree and draw on their support when necessary.
• Permits students to earn a reputable foreign qualification without having to go overseas and is more cost effective.
• Permits students to apply and integrate what they have learnt from the programme to their work situation right away.
• Commendable pass rate of 90% for the past 21 intakes (Taught Mode).

Accreditation

This course is validated by the University of Wales which leads to the award of a degree issued by the University of Wales. This degree shall be governed by the regulations for the award of a higher degree from the University of Wales.

The University of Wales derives its rights and privileges from Royal Charter by the Act of Parliament. It is also a member of Association of Commonwealth Universities (ACU). Membership of the ACU is the recognition criteria accepted by the Public Service Commission in Singapore in the employment of graduates.

Structure

Students usually require completion of 8 core modules in Year One and Two respectively. In Year Three (final year), students need to complete 4 core modules, 2 elective modules and a compulsory dissertation to be conferred a Bachelor of Science (Hons) in Business Administration (Marketing) degree.

Duration

Students should aim to complete the programme within 3 years. The maximum duration of the programme is 4 years.

Advancement

Graduates may gain direct entry to the Master of Business Administration by the University of Wales online or may apply to pursue other Master degrees upon successful completion of the programme.

Assessment

Students are accessed based on assignments and examinations for every module. The final grade for the module awarded is based on the following:

• Coursework 40% & Final Examinations (3 hours written exam) 60%.
• Both the coursework and written examination must each be passed at the pass mark of 40% in order to achieve a pass in the module.
• All examinations are held in January, May and September. All results are moderated during July or February and official results will be made known about 1 month after the moderation.

The Assessment Criteria (Final Classification Grading) for the Bachelor Programme is based as follows:

Year 2 (30%) & Year 3 (70%)

The Classification for the degree is as follows:

• First Class
• 2nd Class, Upper Division
• 2nd Class, Lower Division
• 3rd Class
• Pass

Codes

Modules

Year One (8 Core Modules)

Principles of Management

Students will be able to understand the principles and functions of management; develop an understanding of the key elements in planning and decision-making; describe the process of organizing the resources of a firm; define and describe the different styles of leadership; appreciate the significance of different controls required in organizations.

Principles of Quantitative Methods

Students will be able to apply the rules of numeracy; carry out basic numerical calculations with or without calculator; use elementary algebra; present and use mathematical data in graphic form; present and analyze simple business data; gain knowledge on research methodology.

Principles of Accounting

Students will be able to understand the principles of accounting and their applications; prepare Trading and Profit & Loss Accounts, Balance Sheets and Cash Flow Reports for sole traders, partnerships and limited liability companies; analyze and interpret financial reports; prepare basic cost statements and explain the characteristics of cost behaviour.

Principles of Business Communication

Students will be able to use written English in a variety of business situations; present a variety of data in both written and graphical form; understanding the principles of business communication; appreciate common barriers to clear communication and how to overcome them; keep abreast of current developments in communication technology; draft all the usual forms of business correspondence from given data.

Accounting

This unit demonstrates an understanding of the theoretical framework of accounting and principles underlying accounting statements. Upon completion of this unit students will be able to evaluate the performance and the financial position of organisations from their financial statements.

Economics

The unit covers what is generally accepted as the subject area of fundamental economic theories, concepts and policies. Economic principles and concepts are applied in decision making in a business environment. An understanding of the general economic environment and its effect upon business organisations and their markets will be acquired at the end of the unit.

Management

The objectives, roles, functions and various forms of business organisations as they adapt to a dynamic and changing environment will be covered. An in depth understanding of the nature of the management process in action will be appreciated. Students will also be taught how to relate to the principles and theories of management to the actual practice as applied to the functional organisation of business and the effective performance of those who work in it.

Marketing

This unit examines the role and value of marketing in today's increasingly competitive and dynamic environment. The management of the market function will be defined in diverse marketing situations. Marketing principles are covered to analyse, plan, implement and control policies designed to achieve marketing and corporate objectives in both profit and policies designed to achieve marketing and corporate objectives in both profit and non profit organisations.

Year Two (8 Modules)

Principles of Business Law

This module is designed to enable students to understand the underlying principles of business laws. Students should be able to demonstrate a working knowledge of the law of contract and its practical application. The legal principles relating to sale of goods and customer credit, law of employment and the law of torts will also be covered.

Quantitative Methods

This module aims to reach an overall understanding of how and why statistical and mathematical techniques are used in economic and business decisions. Students will demonstrate the ability to analyze, present and interpret statistical data using basic statistical and mathematical procedures.

Human Resource Management

The dynamic role of Human Resource Management policies and practices in contemporary organizations is covered in this module. Major philosophies, policies, procedures and practices related to management of human resources will also be taught. An understanding of the influence of differing internal and external environments on current practices and developments in the management of human resources.

Information Technology Management

This module covers the concepts of information system. Major types of management information systems and how each supports the manager in an organization. Potential strategic roles of information systems within the organizations are identified. Students will be able to use some basic systems development tools in order to apply Information Systems to business problems.

Consumer Behaviour

This module provides students with an understanding of customers' needs and complexity of the Decision-Making Unit and Process in both consumer and industrial markets. This ensures students to be able to identify consumer needs through the use of available of the wide range of social, cultural and economical factors which influence consumer behaviour in personal and business scenarios.

Business Finance

Students will gain a sound understanding of the primary sources of finance, and the implications of various funding techniques. They will also demonstrate knowledge of the workings of the capital market including the efficient market hypothesis. Various techniques of financial analysis and foreign exchange management will also be covered.

Marketing Research

This module demonstrates the role, purpose and scope of marketing research as an aid to improve marketing management decision making. A wide range of research tools and techniques are examined so as to apply to management marketing problems in consumer organizational contexts. Marketing research plan can also be designed through all the stages, from problem definition to managerial reporting.

Managerial Economics

This module examines how an organization can achieve its aims or objectives most efficiently through the application of micro-economic theory and the tools of analysis of decision science such as statistics and quantitative methods. It shows how economic analysis can be used in formulating business policies.

Year Three (4 Core, 2 Elective, 1 Dissertation)

Marketing Communication Strategy

The aim of this module us to give students a sound working understanding of the marketing communications mix and its relationship to the marketing mix, the structure of the marketing communication business and the working relationships within it and the media of marketing communication. Students will also be able to manage planning and control marketing communications.

Strategic Management

This module is concerned with the in-depth understanding of the process of strategic management. Students should be able to develop the conceptual and theoretical frameworks which underpins contemporary strategic management and planning. This module aims to encourage a critical awareness of the uses and limitations of the conceptual and theoretical frameworks.

Strategic Marketing Management (Planning & Control)

The module aims to ensure the students are made aware of all the major aspects of the major aspects of the planning and control elements of the marketing management function with a view to having an understanding of an ability to evaluate the contribution of marketing management to corporate management and strategy. Students should also able to formulate short and medium term marketing plans in structured manner and with reference to particular short, practical case situations.

Strategic Marketing and Management (Analysis & Decision Making)

This module allows students to extend the practice in the qualitative and quantitative analysis of the marketing situation, both to develop their base for diagnosis and as a contribution to the creation of the firm bases for decision making. Students should be able to identify, define and rank the problem(s) contained in market case studies, and to formulate working hypotheses regarding the solutions to problems identified in marketing case studies.

Elective Modules (Choose any 2):

Marketing of Services

The module addresses the importance of the service industry and the distinctive characteristics of services. Students develop a good understanding of key problems and issues associated with marketing in a service environment; gain broad understanding of the interaction between marketing and management within a service organization: and become familiar with issues in developing and assessing service quality.

Business-to-Business Marketing

This module looks into the special challenges and opportunities that confront the marketer who intends to serve the needs of organization rather than the needs of households. It seeks to ensure students are made aware of all the major aspects of the elements involved in business-to-business marketing.

International Marketing Strategy

This module compares and contrasts export, international and multinational marketing. At the end of the course, students will be able to differentiate between the marketing policies appropriate to industrialized, developing and underdeveloped economies. This module also aims to identify the sources of information, methods of information collection and the methods of information analysis suitable for international marketing planning.

Electronic Marketing

This module aims to provide an understanding of the concepts of electronic marketing and examination of its resources to online marketing process. The foundation was laid using the traditional marketing process of situation analysis, marketing planning and implementation. The marketing mix of product, promotion and distribution, are formulated to satisfy market segments by engaging tactical resources of electronic marketing. The implementation of new integration creates new responsibilities for in electronic marketer in customer service, payments systems, and privacy and security issues.

Compulsory Project

Management Project (Dissertation)

Students are required to do a dissertation in the program. This is to cultivate individual development of critical esquire of research techniques and assist students in their planning of time and resources, analyzing data and report writing. This integrates information from different functional areas. There are broadly two types of project which are acceptable, namely Organisation-based projects and Library-based projects.